iGaming Awards Season — Which Awards Actually Matter?

The iGaming industry loves awards. There are at least a dozen major ceremonies per year. Some carry genuine prestige; others are pay-to-play marketing exercises. Here's an honest ranking.

Tier 1 — High Prestige, Rigorous Judging

EGR Awards

Often called the "Oscars of iGaming." The EGR Operator Awards, EGR B2B Awards, and EGR Marketing & Innovation Awards are performance-focused — judging panels assess actual business results, technology quality, and responsible gambling leadership. Winning an EGR award is a genuine differentiator in sales conversations.

2025 notable winners: Kaizen Gaming (Operator of the Year, Casino Operator, Sports Betting Operator), Gambling.com Group (Affiliate of the Year).

SBC Awards

The SBC Awards have grown rapidly in prestige, especially in Europe. Categories reflect operator priorities: game distribution, affiliate performance, payments, compliance, gambling safety. The awards ceremony is typically held alongside SBC Summit in Lisbon.

2025 notable winners: Betsson Group (Casino Operator of the Year), Novibet (Sportsbook Operator of the Year), Games Global (Casino Supplier of the Year).

Tier 2 — Solid Credibility, Broad Reach

Global Gaming Awards

Unique in bridging land-based and online gaming. Three regional editions: Americas (Las Vegas), Asia-Pacific, and London. Judging is audited, with panels including senior executives from major casino groups. Good credibility, especially in the land-based crossover space.

2025 notable: FanDuel (Digital Operator, Americas), Galaxy Entertainment Group (Casino Operator, Asia-Pacific).

SiGMA Awards

SiGMA runs awards at every edition (Euro-Med, Americas, Asia, Africa). They tend to spotlight innovative early-stage studios, crypto-forward casinos, and regional operators. Good visibility in emerging markets; less weight in established markets.

Tier 3 — Marketing Value, Less Rigor

Beyond the top tier, there are numerous regional and niche awards. These can still provide marketing value ("Award-winning platform" in your pitch deck), but the judging rigor varies. Apply if the cost is reasonable, but don't overweight them in your strategy.

Should You Enter?

Yes, if: you have a genuine strong case in a specific category, and the award is Tier 1 or 2. The PR value and credibility boost is worth the entry effort. No, if: you're entering 15 categories hoping to win one by volume — it dilutes your brand.

Track award ceremony dates and deadlines on iGamingEvents.ai.